Sam Logo This time of year elicits excitement & a flurry of activity as builders and renovators across the city finalize their entries for the Sales and Marketing (SAM) Awards. The SAM Awards are often viewed as the Oscars of the building community; understandably a lot of preparation goes into selecting the ‘award-worthy’ entries. Each builder/renovator carefully selects their best projects to showcase their company’s expertise; basements, bathrooms, additions, custom homes… there’s a category for them all.

This year Pinnacle has a number of projects we are especially proud of, and we’re in the final stages of compiling our photographs and project details for admission. Although it’s always an honour to showcase a silver goose as a winner of an award, competition is tight and there are typically numerous applicants in each category. Judges often have a difficult time choosing between the various entries, and to help make their job a little easier, last year an additional piece of information was required for each admission. Based on suggestions from the board of directors, as well as numerous Renomark members, client comments now accompany each renovation entry in order to give a truer reflection of the company in question. The better the customer experience, the more likely they will be to refer and positively review their renovator!

Pinnacle has always maintained referrals as our number one marketing tool; we passionately believe that a satisfied client is the best form of advertising available. We choose to endear our clients to us, and trust that they will refer their friends & family; 95% of them do, and they often even return again themselves!

We will be looking forward to attending the SAM Awards gala in April, and sincerely wish all participants in both the building and renovating entries the best of luck!