About Pinnacle

Design + Build

Calgary's Leading Customer Focused Renovator
30+ Years of Expereince

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Calgary’s Design + Build Renovator

At the heart of Pinnacle is Paul and his wife Elaine’s steadfast belief in serving Calgary’s families; by renovating and building homes for those whose focus is much more about return-on-lifestyle, vs on return-on-investment. Our ideal customer/family, values working alongside a team that delivers exceptional end results and insists on a written SCC Guarantee™ on timeline and costs. As importantly, our customers also value the care and passion our team represents for your family’s wellbeing from first visit, to project completion, and that includes your Fur-Family too!

When Klassen looks at the company that he has spent over two decades building, shaping and growing, he asserts, “We focus on the family first; specifically, how each of them wish to live in their home both today, and in the future. Our vision is to positively affect people’s lives through our proprietary Design + Build process with a culture of empathy, integrity, and sincere care for each family member. We aim for that culture to manifest from our initial meeting, all the way to the official ‘Turnover’ of your home; and hopefully by way of a true friendship for many years to come. Though we embrace all renovation projects; we especially enjoy transforming homes for those either living with a disability or for those who are setting their home up for a successful ‘Forever Home’ implementing Universal Design throughout their home. This simply means that you can now successfully Age in Place…we prefer to call this as living life to the fullest!”

The Pinnacle Approach

With a distinct shift in thinking, our team has achieved nearly perfect 3rd party design satisfaction reviews  spanning nearly two decades. Those customer reviews have come about as a result of shifting from the all-too-common narrative of WHAT you want to DO to your home. Much more importantly, the questions should be around HOW you and your family want to live in your home. Asking the right set of questions via our proprietary DNA Doc has resulted in those 3rd party review scores; this shift in thinking becomes especially important when considering our Specialty; creating your Forever Home.

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Our Team

Paul sums up Pinnacle Group’s success with this statement surrounding our team, “I truly believe that to have received the many kind Client letters, referrals, testimonials, and customer reviews can largely be attributed to our staff who embody Pinnacle’s vision statement. That statement might be considered lofty, but is the creed we live by every day, and that is to positively affect each family member through their entire experience with Pinnacle. We assure you we aren’t angels, but we honestly do strive to create MANY more smiles than frowns every day we interact with your family!”


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Lets Discuss Your Home Renovation

What Our Customers Say

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For more inspiration surrounding your full-home renovation, we invite you to take a look at our project portfolio. Explore the vast cross-section of outdated homes that we have had the pleasure of renovating, and then restoring our Customer’s joy of living in their newly renovated home.

Schedule a consultation to learn how we can turn your vision into a reality!

"Pinnacle took care of every little thing imaginable and we are just thrilled with the finished project!"

What Is A Design Build Renovation?

Design-Build is a construction process that provides both design and construction services under one roof. In contrast to the traditional construction method, where the designer and contractor work independently, the design-build firm functions as a cohesive unit to provide comprehensive services.

In the traditional method, the client has to hire separate firms for design and construction, which can lead to communication problems and delays during the project. With the design-build approach, you’ll have a dedicated team that collaborates closely to ensure a smooth and seamless project outcome.

The design-build process offers high levels of collaboration and unified recommendations, resulting in a stunning and functional final product that meets your needs and desires. This method ensures that the construction project is completed within budget and on time, providing you with a beautiful home that you’ll enjoy for many years to come.

Faster Projects

The use of the design-build construction method leads to faster project delivery, as collaboration between the designer and contractor minimizes project delays. This joint effort allows for timely and cost-effective completion of your home, even if unexpected challenges arise!

Smoother Process

Thanks to open collaboration between the designer and contractor, the construction process is a seamless experience. Because everyone operates under one contract, there are no conflicting recommendations or scheduling issues to hinder progress.

Reduced Cost

Opting for a design-builder can actually result in cost savings due to their efficiency. With the designer and contractor working closely together, the construction timeline can be shortened, leading to a reduction in construction costs.

Higher Quality Results

The team-oriented approach of the design-build method ensures higher quality results. With your designer and contractor working collaboratively from the beginning to end, they can align your vision with the project’s goals more effectively.

To Learn More, Download Our Free 2023
Renovation Cost Guide

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Remodeling In Your Neighbourhood

Proudly serving Calgary and area

All of Calgary


MD Foothills



MD of Rockyview



MD of Wheatland

Affiliations and Awards

Always Delight Your Customers

  • Customer-Focused Approach

    Paul is dedicated to ensuring his team is always up to date with the latest renovation trends and building code developments. Paul has pivoted with a shift in thinking, breaking away from the typical focus on Awards scored by peers, to NPS/Net Promoter Scores which are scored by the actual customer. To quote Warren Buffet (in NPS layman terms); “Always delight your customer.”

  • Resulting in Calendar years 2020-2023 landing at an industry-leading NPS score of 0.84.

    Our journey with 3rd party Client Insight was not one of instant success; Pinnacle first opened our database to their interview process in 2004…long before Google Reviews! It has taken nearly two decades to continue to delight our customers resulting in calendar years 2020-2022 landing at an NPS score of 0.84 (NOTE: Apple has a 0.72 NPS Score!)

  • Ethical Renovation Companies

    Paul is one of the founding members of an association that provides consumers with access to ethical Renovation companies, RenoMark Calgary. He has served on the RenoMark™ Council for several years, including chairing the Council in years past, and continues to ensure his team is always abreast of the latest Renovation trends and building code developments. He has served on the Renomark Council for many years, as well as Adaptive Home Council; to ensure the Pinnacle team is always abreast of the latest in both Renovation and Accessibility codes and bylaw developments. This focus resulted in Pinnacle Group being the first renovation company in Calgary to win the BBB Ethics Award; this nomination was anonymously submitted with Pinnacle Group as a Nominee, subsequently resulting in Pinnacle Group winning this prestigious Award.

Forever Home Customer Conversations

Invisible Accessibility Solutions

Aging In Place Solutions

Our Affiliations

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Lets Discuss Your Home Renovation