This coming March will mark the First Anniversary of the opening of Pinnacle’s Design Studio in Calgary. The desire to be a leader in the industry and further enhance our clients’ experience spearheaded our decision to move from our comfortable home office setting that we had operated out of for 24 years. 2009 became a landmark year for us with the opening of the studio which also coincided with our 25th year in business!
We contemplated exactly how we wanted the design studio to service our clients and we decided that we would take a Boutique Approach. As a renovator, it is difficult to showcase what we do – each renovation project is so unique and the product choices available from plumbing & lighting fixtures to flooring and cabinetry are so vast that it didn’t make sense for us to try to display “everything”. We decided to leave the display and showcasing of the product lines available to us to our fabulous vendor and supplier showrooms. Instead, we integrated displays into our working areas and invested in incredible technology which could truly have an impact and evolve our clients’ experience. We also teamed up with our talented custom cabinet manufacturers, Vango Artisans, who operate their millwork studio on our premises.
These integrated displays are throughout the design studio from our bathrooms to our main floor kitchen reception area, our interior design area to our boardroom home theatre! Our clients are always surrounded by the Pinnacle touch; whether discussing plans around the spacious granite island in the impressive main floor kitchen area, or anxiously awaiting the 3D visual display of their home renovation on the large screen located in the fully functioning theatre in the board room!
Our goal has always been to provide our clients’ with a unique renovation experience and they have come to expect this from us over the years. The design studio allowed us to take this experience to the next level with our state of the art virtual 3D presentation and our customers’ have responded with resounding enthusiasm! We are able to provide in-perspective, a true life-like view of our client’s home renovation projected onto the big screen before a single wall comes down, using our architect’s sophisticated software. This 3D format literally brings a renovation project to life, allowing the client to walk through their front door and experience all the structural changes, furnishings, moldings, and colour choices as if they are walking through their actual home. The accuracy and realism of this technology has been nothing short of sensational; it is no exaggeration to say that audible gasps have been heard and clients’ have been seen jumping from their seats in awe of experiencing their renovation right before their very eyes, before a single crew member has shown up at their home!
Building a new home vs. renovating an existing home is a completely different science. It is one thing to build a home when there is the ability to see show homes with similar features of the home you are choosing to build. Every renovation truly is a single, one-off custom project – no two renovations are ever the same so the ability to show our clients how this transformation will look is so valuable to their entire experience.
We are thrilled at the benefits our design studio has provided our clients and continue to receive incredible feedback. Starting with our open house last spring where 200 former clients, trades/suppliers and associates joined us at our open house and offered nothing but rave reviews to a year that has progressed with our renovation consultants in hot pursuit of finding an available time to book the popular 3D boardroom! It is without a doubt that the days of sitting around a kitchen table with a laptop just no longer suffice!